Oral-B iO:
Sam's Club PoP
Role
Industrial Designer
Client/Company
Procter & Gamble
Year
2019
Responsibilities
Consumer Experience, Space Optimization, Design Visualization
Skills Applied
CAD Modeling (Rhinoceros 3D), Rendering (Keyshot), Asset Optimization (Illustrator)
Lesson(s) Learned
Designing a Point-Of-Purchase display for a product with different stages in the sale cycle in mind.
Typically, when a new product is released in stores like Costco and Sam's Club, that product is promoted at the entrance on a pallet for an observed period. The goal was to develop a point-of purchase that could transition from promotion to aisle seamlessly.
In the wake of Oral-B's release of their new suite of power toothbrushes, I was tasked with visualizing an interactive point-of-purchase display that can easily transition from the main promotional area to the dedicated oral care aisle within Sams Club and Costco. My primary goals: optimize space for total number of packages on the pallet and visualizing the assembly via Keyshot.
